Mobile industry got shaken up – for good – with the annoucement from Wholesale Application Community -shortly WAC – a global alliance formed by telecom carriers and device manufacturers (exclude Apple, Google and RIM from this) to create a unified open industry platform for developers to build and sell applications.
The Wholesale Applications Community (WAC) is an open, global alliance formed from the world’s leading telecoms operators. WAC will unite a fragmented applications marketplace and create an open industry platform that benefits the entire ecosystem, including applications developers, handset manufacturers, OS owners, network operators and end users
Mobile dev world welcomes WAC:
– Mobile dev community is open to work with WAC with concerns regarding revenue share, certification, sales and marketing, distribution of enterprise apps
Views from the Analysts:
If you are mobile developer focused only on developing for iPhone or Android or Blackberry, here is another opportunity to grab a share in the 3billion + plus market where is Nokia is the leader.
You may sit on the fence based on your business model or focus but there is some serious money to be made in providing apps to the 3 billion plus market and have the capability to reach all the devices and carriers with an app that can ran on any WAC compliant device
Also agreed its a work in progress on all the concerns raised by the mobile developer community and will have to see how it plays out.